844 513 EWW (3997) erin@erinwathenwellness.com PO Box 503 Riverside, CT 06878

By ew- wellness | August 24, 2018 | Blog

I love having goals and crushing them…mostly

Short term ones: going to the store, writing the blog post, returning the phone call.

Medium length: blogging everyday for a month, getting 5 new clients this month or planning my daughters birthday 13th party.

It’s the long term professional ones that I have been struggling lately.

They come in for the form of questions like “Who do you see yourself as the next?”

Or at a workshop on entrepreneurship, “Where do you see yourself in 5-10 years?
(so how will you know if you have gotten there if you aren’t specific?) a great and relevant point.

There is a term I have heard often called BHAG stands for Big Hairy Audacious Goal, an idea conceptualized in the book, “Built to Last: Successful Habits of Visionary Companies” by James Collins and Jerry Porras. According to Collins and Porras, a BHAG is a long-term goal that changes the very nature of a business’ existence.

However, how am I supposed to answer this authentically and honestly when I want to do has never been done before?

I don’t want to be the next anyone else?

So here it is “I want to change the conversation around women and weight loss. We are usually so hung up on counting macros or fat grams, we completely ignore the biggest issue we gain and regain, emotions. I don’t have a dollar amount attached to that or a follower count but so do know that that’s my real goal.”

I fully acknowledge that is a big shift for society, for the billion dollar diet industry, for women, for our brains to stop looking for the miracle diet.

To acknowledge and accept the reason we are struggling with our weight isn’t because we are weak and the the diet works.

The true issue is we need to work on why we eat when we aren’t hungry and then the healthy food choices will follow.

So, that’s my goal

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